Social-entrepreneurial hybrid model, founded on January 07 2017, out of Silver Spring city to ensure more African coffees get to the United States for a price that means most.
Profitable niche markets responsive to specific African coffees in the North American retail chain structure.
Excellence in promotion and sustainable competitive market-oriented linkages that ensures premium incentive and profitability for the African coffees.
Institutional Core Values:
Rationale and Justification:
Farmers earn 70 cents of a dollar for a pound of green bean at origin (primary processing), which translate into US$40 for roaster’s whole bean in the international scenario (Grocery stores and Super markets). The problem is not what the roaster makes rather, the inadequate mechanisms to afford farmers decent trade negotiation and market linkages.
It is also worrying, some farmers’ coffees however exceptional there’s in the cup, remain unknown in the international market. They lack adequate promotion in premium markets in consumer industrial nations like the United States. The interest should be, how do farmers’ reputational coffees reach global premium roasters able to award incentives. or negotiate for a price that means most.
Africa Coffee Bureau (ACB), bets on 3 assumptions to heighten promotion and niche market traceability that will translate into increased absorbance for African coffees, associated with boom incentives and profitability in the United States retail trade structure by;
a) Enfranchise African Robustas in the enormously Arabica stalwart consuming United States.
b) Hasten promotion and creation of niche markets for African Robusta’s and Arabicas.
c) Broker trade negotiations between African farmers and American Roasters.
- Improve the livelihoods of African smallholder farmers especially, women led 150 – 400 range coffee tree farms through incentive rewarding industrial roaster niche markets.
- Discover and create novel competitive niche markets for the African Robusta coffees by enhancing investment opportunities leading to reasonably cheaper, affordable yet profitable Robusta brands; in addition to expanding on the narrow African Arabica market base in North America.